“Trusty travel agent,” Eric Hrubant, Credited for Bursting the Online Travel Review Bubble


Skift columnist, Colin Nagy, encourages readers to break through the travel recommendation bubble with a trusty human travel agent. Nagy credits Hrubant and his CIRE Travel team for letting him in on one of Jakarta, India’s best kept secret hotels. Not kept secret by elite guests to protect their privacy and a good thing, but by paid-for TripAdvisor listings, search and optimization tactics that keep smaller stellar hotels off the internet grid for travelers searching for experiences online. Like Nagy writes, “…our cookies may be betraying us as we peruse travel online, and that it is hard to find objective, solid information.”

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