By Jamie Edwards, award-winning travel writer who’s visited 70+ countries on all 7 continents
Ask someone about their travels to Spain, and they’ll likely mention Barcelona or Madrid, citing unmissable sights like the Basilica of the Sagrada Família and the Prado. But ask someone who has been to Spain more than once, and you’ll get a more nuanced answer. One that reveals lesser-known gems like Seville, Valencia, San Sebastián, and Granada. One that reveals castles, monasteries, and World Heritage Sights that will bring joy and awe to the senses. And all with far fewer crowds than Barcelona and Madrid.
In 2024, Spain was the second-most-visited country in the world, just after France, with a whopping 94 million visitors. While those kinds of numbers prove just how much Spain has to offer travelers, it also means being more thoughtful about how to get the most out of a trip there.
The reasons for Spain’s popularity are tangible. Spain is easily accessible, especially from the East Coast. It has a vibrant arts and culture scene. Spain has diverse landscapes, ranging from beautiful, wide and wild coastlines to steep, rugged mountains. It has an efficient infrastructure, which makes getting around simple, even for those who don’t speak Spanish. Its culinary scope is unparalleled, from local mercados to fine dining, and everything in between.
Spain is Europe’s wonder child. Everyone wants to visit.
Escaping Overtourism
As the news keeps reminding us, both Barcelona and Madrid are suffering from overtourism—defined by The World Tourism Organization as “the impact of tourism on a destination, or parts thereof, that excessively influences perceived quality of life of citizens and/or quality of visitor experiences in a negative way”. Overtourism in Spain has led to a backlash from locals and a national drive to change visitation rules and curb the number of short-term rentals.
So, unless you’re keen to share the Mercat de la Boqueria with hundreds of TikTok influencers, selfie-stick toting tour groups, or queue 30 minutes for olives, it’s time to branch out.
Let’s help ease the strain on destinations combating this travel phenomenon. Spain has plenty to offer beyond Barcelona and Madrid, contrary to what everyone tells you.
Spectacular Spanish Cities (That Aren’t Barcelona or Madrid)
Is your interest piqued? Or, did the thought of waiting in line for olives alongside self-involved influencers put a bad taste in your mouth? Whatever the reason, here are six cities in Spain that are destined to enchant you. Put Barcelona and Madrid on the back burner for the moment, and discover some of Spain’s other fabulous cities.
Valencia: An Overview
Valencia is located on Spain’s eastern Mediterranean coast, and often finds itself overshadowed by Barcelona despite sharing similar characteristics: beautiful beaches, world-class architecture, a thriving culinary scene, and a strong cultural identity. Spain’s third-largest city strikes a unique balance between old and new. Valencia is where centuries-old churches and markets stand alongside futuristic buildings that could easily be the set for Spielberg’s latest sci-fi film.
Valencia: 3 Must-Sees
City of Arts and Sciences: Valencia’s most recognizable landmark is a futuristic complex of museums, performance venues, and public spaces designed by architect Santiago Calatrava. Its striking white structures appear to float above turquoise reflecting pools, creating a dramatic cityscape.
Mercado Central: One of Europe’s largest and oldest food markets, Mercado Central offers a full-on sensory introduction to Valencia’s culinary culture. Beneath its colorful stained-glass windows and soaring Modernist dome, vendors sell everything from saffron and Iberian ham to freshly caught seafood and seasonal produce.
Albufera Natural Park: Just south of Valencia lies a peaceful landscape of freshwater lagoons, rice fields, and wetlands that feels worlds away from the city center. This protected natural area is considered the birthplace of paella (the famous, saffron-flavored dish containing rice, meat, seafood, and vegetables served in a large shallow pan). Many visitors come to enjoy a traditional lunch before taking a boat ride through the marshes. Sunset here is particularly pretty when the water reflects the colors of the sky.
Valencia: Food and Drink
Valencia is synonymous with paella, but not all paella is created equal. This is where you’ll find the original version, traditionally prepared with rabbit, chicken, green beans, and locally grown rice.
Beyond Valencia’s most famous dish, the food scene ranges from bustling tapas bars and beachfront seafood restaurants to Michelin-starred dining. Be sure to sample esgarrat (a dish consisting of grilled red pepper salad, cured cod, garlic, and olive oil). Cap off the day with a glass of refreshing horchata (a non-alcoholic beverage made from locally grown tiger nuts, cinnamon, and sugar).
Seville: An Overview
The capital of Andalusia, Seville, sits in southern Spain along the Guadalquivir River, where orange trees line cobblestone streets, flamenco echoes from hidden courtyards, and Moorish architecture glows in the afternoon sun. Together with the coastal charm of Cádiz, this Andalusian region offers visitors an unforgettable historical story and some of Spain’s best culinary stars.
Seville: 3 Must-Sees
Royal Alcázar of Seville: A breathtaking palace showcasing centuries of Islamic, Gothic, Renaissance, and Baroque influences. Originally built as a Moorish fortress, it remains one of Europe’s oldest royal palaces still in use today. Intricate tilework, ornate courtyards, and lush gardens make it a place where every corner sparks genuine awe.
Plaza de España: This spectacular public square, built for the 1929 Ibero-American Exposition. Its sweeping semicircular design, colorful ceramic-tiled alcoves representing Spain’s provinces, and picturesque canals create one of Seville’s most photographed landmarks. Arrive early in the morning or near sunset for the most atmospheric (and photo-worthy) experience.
Triana Neighborhood: Cross the Guadalquivir River and explore Seville’s most authentic district, known for its ceramics workshops, flamenco roots, and family-run taverns largely overlooked by first-time visitors. Once home to sailors, artists, and craftsmen, Triana offers a glimpse into everyday Sevillian life beyond the city’s major attractions.
Seville: Food and Drink
Seville just may be Spain’s greatest tapas city, where meals are social affairs that rotate around countless small plates. Expect dishes such as spinach with chickpeas, Iberian pork, fried eggplant drizzled with honey, and local sherry from nearby Jerez. Expect a lively energy that extends well into the night.
The city’s bar culture encourages wandering from one establishment to the next, sampling specialties along the way. Pair your tapas with a chilled glass of fino or manzanilla sherry, both regional favorites, or try a refreshing rebujito, Seville’s signature cocktail made with manzanilla sherry and lemon-lime soda. It’s especially popular during the city’s spring festivals.
San Sebastián: An Overview
Nestled along Spain’s northern coast in the Basque Country, San Sebastián feels entirely different from Andalusia or the Mediterranean coast. Framed by mountains and a sweeping crescent-shaped bay, the city combines sophisticated urban culture with a deep culinary heritage that has earned it an outsized reputation among food lovers.
San Sebastian: 3 Must-Sees
La Concha Beach: Frequently ranked among Europe’s most beautiful urban beaches, La Concha curves gracefully around a sheltered bay lined with elegant Belle Époque buildings. The calm waters make it a great spot for swimming, while the seaside promenade is perfect for an evening stroll. Locals typically gather here to enjoy the ocean views.
Monte Igueldo: Ride the historic funicular railway to the summit of Monte Igueldo for views of La Concha Bay, the city skyline, and the Basque coastline. At the top, a charming vintage amusement park is an afternoon delight for kids of all ages, even the adult ones.
Pasajes San Juan: Just a short drive from the city center, this picturesque fishing village feels like a hidden corner of the Basque Country. Narrow waterfront streets, colorful houses, and traditional fishing boats create a timeless atmosphere that many visitors to San Sebastián never discover.
San Sebastián: Food and Drink
For many travelers, San Sebastián is Spain’s culinary capital. The city has one of the highest concentrations of Michelin-starred restaurants in the world, but some of its most memorable dining experiences happen alongside locals at crowded bars.
Here, tapas are called pintxos—beautifully crafted small bites often displayed along the bar and paired with local wines. Expect everything from grilled octopus and anchovies to slow-cooked beef cheeks and other inventive contemporary creations. Pair your meal with a glass of Txakoli, the region’s sparkling white wine. Or, sample Basque cider, which is traditionally poured from high above to enhance its flavor, as well as add a touch of theater.
Granada: An Overview
Set against the backdrop of the Sierra Nevada mountains in southern Spain, Granada is one of the country’s most fascinating cultural crossroads. For centuries, Christian, Muslim, and Jewish communities influenced life here, leaving behind an extraordinary architectural and cultural legacy.
Granada: 3 Must-Sees
The Alhambra: Perched atop a hill overlooking the city, the Alhambra is an architectural marvel. This vast palace and fortress complex showcases intricate Islamic artistry, peaceful courtyards, reflecting pools, and gardens that are both enchanting and utterly captivating.
Albaicín District: Granada’s oldest neighborhood is a labyrinth of whitewashed houses, narrow alleyways, and hidden plazas that date back to the Moorish era. Wandering here feels like stepping into another century, with viewpoints revealing unforgettable vistas of the Alhambra across the valley.
Sacromonte: Built into the hillsides overlooking Granada, Sacromonte is famous for its cave dwellings and deep connection to flamenco culture. Many of these caves still host intimate performances where visitors can experience the dance in a setting removed from the larger tourist venues.
Granada: Food and Drink
Granada just may be one of Spain’s last great bargains for food lovers. In fact, in many traditional bars, ordering a drink still comes with complimentary tapas. The city blends Andalusian cuisine with centuries of Moorish influence, resulting in dishes rich with spices, almonds, citrus, and dried fruits.
Córdoba: An Overview
About halfway between Seville and Granada, Córdoba was once one of the most important cities in Europe. During the height of the Islamic Caliphate, it was a center of learning, culture, and innovation, attracting scholars, poets, and scientists from across the world. Today, Córdoba offers visitors much of the architectural grandeur and historical significance of Seville and Granada, but with even fewer crowds.
Córdoba: 3 Must-Sees
Mosque-Cathedral of Córdoba: This UNESCO World Heritage Site combines Islamic and Christian architecture. Its vast interior is filled with hundreds of red-and-white striped arches and creates one of the most striking spaces in Spain.
The Jewish Quarter (Judería): A maze of narrow lanes, flower-filled courtyards, and historic buildings, the Judería offers a glimpse into the city’s multicultural past. Wandering these quiet streets reveals hidden patios, artisan shops, and centuries of history around almost every corner.
Palacio de Viana: Often overlooked, this elegant palace is famous for its twelve unique courtyards, each highlighting a different style of Andalusian garden design. It’s an ideal place to experience Córdoba’s celebrated patio culture without the crowds found elsewhere in the city.
Córdoba: Food and Drink
Córdoba’s cuisine is rooted in the agricultural traditions of Andalusia and enriched by centuries of Moorish influence. Signature dishes include salmorejo (silky chilled tomato soup topped with jamón and hard-boiled egg) and flamenquín (crispy pork roll) which is beloved throughout the region.
The surrounding countryside produces some of Spain’s finest olive oils, which appear on nearly every table. Pair your meal with a glass of Montilla-Moriles wine, a local fortified wine often compared to sherry, or sample a chilled Pedro Ximénez, a sweet dessert wine produced in vineyards just outside the city.
Salamanca: An Overview
Near the Portuguese border in western Spain, Salamanca is often referred to as the golden city thanks to the honey-colored sandstone used throughout its historic center. The city combines intellectual energy with remarkable architectural beauty—a power duo for intrepid travelers.
Salamanca: 3 Must-Sees
Plaza Mayor: A beautiful public square, Plaza Mayor serves as the heart of the city’s social life where, by day, cafés spill onto the arcaded plaza. By night, the golden sandstone glows under soft lighting, creating an ethereal atmosphere.
University of Salamanca: Founded in 1218, this prestigious institution has shaped the city’s identity. Look for the famous carved frog hidden on the ornate façade, a tradition that has been challenging visitors since its inception.
Huerto de Calixto y Melibea: Tucked behind ancient walls overlooking the city, this peaceful garden remains a true hidden gem in Salamanca, offering quiet pathways, shaded corners, and beautiful views wonderfully away from the crowds.
Salamanca: Food and Drink
Salamanca sits in the heart of one of Spain’s premier pork-producing regions, making Iberian ham a staple of the local culinary scene. Traditional taverns serve cured meats, roasted lamb, hearty stews, and regional cheeses alongside contemporary interpretations from a new generation of chefs.
Salamanca’s large student population keeps the dining scene lively and approachable, with excellent tapas bars scattered throughout the historic center. Pair your meal with a glass of Ribera del Duero wine from nearby vineyards or try Farinato, a local chorizo-style sausage often served alongside regional wines and craft vermouths.
Beyond Barcelona and Madrid
Spain is Europe’s wonder child, indulging millions of visitors each year. But a trip to Spain doesn’t have to be one where your personal space is constantly being invaded. There’s far more to city adventures in Spain beyond Barcelona and Madrid—more to engage your senses—from tasting Iberian jamón to sipping Pedro Ximénez.
The team at CIRE knows Spain coast to coast, inside and out. They can help you discover which lesser-visited cities are best for your travel style and interests. So, when you’re inevitably asked about your travels to Spain, you’ll have much more to offer in the way of sights than Gaudí’s Park Guell and the Plaza Mayor.
You’ll have experienced the inherent joys of getting to know some of the country’s lesser-visited cities—a side of the country that many visitors never see.
Jamie Edwards is an avid traveler, travel writer, and photographer. After 25 years of living and traveling around the globe, she launched I am Lost and Found, her adventure/luxury travel website. Jamie’s goal is simple: to inspire travel.
CIRE Travel is a full-service travel agency headquartered in New York, NY, with offices in Kennebunkport, ME, Washington, DC, Boston, MA, Atlanta, GA, Los Angeles, CA, and Philadelphia, PA. Our expert corporate travel planners, honeymoon travel agents, and luxury travel planners support clients across the country and around the world.
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