First in Service signs CIRE Travel as an Affiliate

New York, New York (July 12, 2022) – Today, First in Service Travel LTD (F1S), one of North America’s largest independent travel agencies, is proudly announcing that New York City-based CIRE Travel has become an affiliate of F1S, effective July 1. CIRE Travel, founded by Eric Hrubant (CIRE is “Eric” spelled backwards), specializes in corporate travel support, seamless group travel, luxury vacation planning, and epic honeymoons. The addition of CIRE Travel to the F1S family is part of a larger strategy focused on vigorous international growth of the company, which has 44 employees, 189 independent contractors, and affiliate agencies. 

“Having enjoyed a longtime friendship with Eric, as well as observing his extraordinary business and travel acumen over the years, I could not be more thrilled to welcome him and his phenomenal team of 12 handpicked travel experts across five states to the First in Service family,” noted Fernando Gonzalez, F1S Chief Executive Officer. “CIRE Travel’s renowned commitment to exceptional concierge-style service aligns perfectly with ours, particularly their never-say-never problem-solving.” 

“When people ask what makes CIRE special, my immediate answer is, the people! Each agent at CIRE Travel is a true travel professional who cares deeply about each client,” explained Hrubant, CEO of CIRE Travel. “I feel the same way about First in Service. In seeking a new home for CIRE Travel, it was critical to partner with an agency of like-minded leaders. With Erika, Fernando, and the team at First in Service, we feel like we’ve come home, and we look forward to exponential business growth together.” 

According to Gonzalez, CIRE Travel represents one of the largest affiliates to come into the F1S fold. “With visionaries like Eric and others joining forces with us, First in Service is gaining further strength and clout to direct benefit of our clients,” he stated. “Our affiliates are playing a crucial role in our collective success. In addition to all the growth we have achieved under the radar over the past few years, our imminent plans include securing more affiliates, including onboarding 50 additional ICs this year.”  

About First in Service: New York-based First in Service (F1S) is a travel experience company, with a discerning clientele in finance, fashion, entertainment, media, and technology. Sibling entrepreneurs Erika Reategui and Fernando Gonzalez founded F1S in 1991—and since then, have built an award-winning team with offices in six cities on three continents: New York, Los Angeles, Miami, Madrid, Bogota, and Toronto. The company has dedicated corporate, luxury leisure, entertainment, and events divisions. F1S is a member of Virtuoso, the leading luxury travel network and has an extensive partner network. For more information, please visit

About CIRE Travel: Founded in 2013 by Eric Hrubant, CIRE Travel is headquartered in New York City, has offices across the country, and serves clients around the world. CIRE Travel specializes in planning luxury vacations and honeymoons, meetings and group travel, and corporate travel. It’s team of seasoned professionals taps into their travel industry connections to give their clients the same perks, waivers, upgrades, and buying power that Fortune 500 companies receive. These connections and level of service are the foundation of CIRE Travel’s promise: “It’s handled.” For more information, visit or @CIREtravel on social media. 

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