By Jamie Edwards, award-winning travel writer who’s visited 70+ countries on all 7 continents
“I booked us lunch and a wine tasting at a wine hotel called Meneghetti,” my brother-in-law says a few weeks before our family holiday to Croatia. “What’s a wine hotel?” while typing ‘Meneghetti’ into the Google search bar.
My annoyance at not having found this Istrian gem myself is only mitigated by how excited I am to go. This boutique hotel and winery has a gorgeous stone-clad exterior and a covered dining patio lined with wisteria and edged with oversized terra-cotta pots of herbs. Manicured rows of terraced vines and olive groves abound. Who knew Croatia even produced wine? Not me. But now I can’t wait to try them.
Uncharted (Wine) Territory
When it comes to wine travel, places like Argentina, Bordeaux, and California always seem to steal the spotlight. But beyond these famous wine regions lies a world of lesser-known wines in destinations worth traveling for—often without the crowds or the price tag—and always with a few surprises.
Whether you’re a wine aficionado or a curious traveler who enjoys a good glass of vino, exploring these under-the-radar wine regions opens the door to unexpected discoveries. There’s a special thrill in venturing into uncharted territory—where the roads are quieter, the scenery is more enchanting, and the soil beneath your feet reveals the history of local winemaking.
These are places where you can still stumble upon a family-owned vineyard hidden behind ancient stone walls, savor a grape varietal you’ve never heard of, and chat with winemakers whose stained hands tell the story of every harvest. It’s about more than wine. It’s the joy of discovery, of going where few others have gone, and enjoying each experience—one decadent sip at a time.
Why Take the Wine Roads Less Traveled?
The wine roads less traveled come with their own set of rewards. Remote wine regions are inherently more intimate. You’re far more likely to meet the winemakers in person, tour family-run vineyards, and enjoy tastings at your own pace without crowds or long waits. These smaller regions also offer value. Without the inflated pricing tied to prestigious appellations like Napa or Bordeaux, you’ll often find outstanding wines—sometimes award-winning—at reasonable prices.
But, the most memorable part of the wine roads less traveled is sheer authenticity. These places are deeply rooted in tradition, set against backdrops of rolling hills, ancient villages, castles, and the peaceful countryside. It’s where the scenery is as rich and complex as the wine. The experience feels like discovering a part of the world—and its flavors—that many travelers who visit more popular places, like Mendoza and Montepulciano, miss.
The New Wine Frontier: Regions Gaining Recognition
Jancis Robinson, renowned British wine critic and writer, says, “The most exciting developments in the wine world today are happening in places that used to be overlooked—countries and regions with deep winemaking traditions that are finally finding their global voice.”
Anyone who knows anything about wine takes Ms. Robinson’s words as gospel. Some wine regions that have excited her lately include unlikely destinations, including Greece’s Santorini and Crete.
Ready to go beyond the usual suspects and find a wine region to tour? Here are seven ideas to inspire wanderlust. Let’s find those spots that are off the beaten path.
Santorini, Greece
This volcanic island may be best known for its orange sunsets and blue-domed churches, but its wine culture is just as captivating. Santorini’s indigenous Assyrtiko grape thrives in volcanic soil, producing crisp, mineral-driven whites that naturally complement the island’s dramatic landscapes. Beyond the vineyards, Santorini offers scenic hiking trails and some of Greece’s best beaches.
Standout Wineries:
Domaine Sigalas: A top producer known for its classic Assyrtiko grape and sunset tastings.
Venetsanos Winery: Built into the cliff with panoramic views and a fascinating winemaking history.
Gavalas Winery: A small, family-owned gem that focuses on native varietals.
Pair Santorini with this hotel:
Grace Hotel Santorini, An Auberge Resorts Collection: Along the whitewashed cliffs of Imerovigli, this small hotel overlooks the deep blue sea and a rocky peak crowned by castle ruins. Its classic Aegean exterior beautifully blends into the cliffside. The rooms are modern, simple, and bright, with bold and intriguing art that adds character. With just 20 rooms, the service is personal and attentive.
Best time to visit: April to June or September to October to avoid the summer crowds and enjoy pleasant weather.
Crete, Greece
Greece’s largest island is known for its rugged landscapes, enchanting villages, and ruins, but its wine culture is equally impressive. Crete’s diverse climate makes it the perfect destination for discovering unique, indigenous grape varieties—all with idyllic views as a backdrop.
Cretan wines, like the robust Vilana whites and bold Kotsifali reds, reflect the island’s heritage and natural beauty. Have a glass of wine at a hillside vineyard and get lost in the Aegean views. Beyond wine, Crete offers an abundance of world-class sights, including the Palace of Knossos, Minoan ruins, and breathtaking Samarian gorges.
Standout Wineries:
Domaine Paterianakis: A leading producer known for its elegant Vilana whites and family-run hospitality.
Lyrarakis Winery: Specializes in indigenous varieties and offers intimate tastings with stunning views.
Manousakis Winery: A family-owned winery that combines Cretan traditions and innovative winemaking.
Pair Crete with this hotel:
Daios Cove Luxury Resort & Villas: Located in a private cove near Agios Nikolaos, this resort features opulent villas with private pools, a state-of-the-art spa, and panoramic views of the Aegean Sea. The style is sleek and contemporary, with 300 rooms and suites—including 165 private villas, with earthy tones and floor-to-ceiling windows. The vibe is upscale yet relaxed, combining the privacy of a secluded retreat with the full-service feel of a five-star resort.
The best time to visit is April to June or September to October when the weather is mild and the island’s vibrant olive harvest and grape ripening season are in full swing.
Mosel Valley, Germany
Germany’s Mosel Valley is not only famous for its winding river and medieval castles but also for producing some of the world’s finest Rieslings. Vineyards rise along the steep slopes, where this wine region’s iconic white wines are as elegant as the landscape. Besides wine, the Mosel Valley boasts charming villages and numerous castles, like the famous Burg Eltz—a beautiful destination for history buffs and nature lovers alike.
Standout Wineries:
Weingut Dr. Loosen: A world-renowned estate producing award-winning Rieslings.
Maximin Grünhaus: Steeped in tradition with vineyards dating back to Roman times.
Weingut Markus Molitor: Known for producing a wide portfolio of wines, from dry to sweet.
Pair the Mosel Valley with this hotel:
Schloss Lieser: This magnificent 19th-century castle sits in the heart of the Mosel region, offering views of the river and surrounding vineyards. The castle, which was built in 1884 by entrepreneur Eduard Puricelli, is artfully restored—an ideal spot for a relaxing getaway. With a historic wine cellar, library, chapel, and restaurant serving local cuisine, there may be no better place on Earth to savor a glass of Riesling.
Best time to visit: Late May through October, with September’s harvest season offering a chance to pick grapes.
Istria, Croatia
Istria, in the northern tip of Croatia, blends Mediterranean coastlines with rustic hillsides dotted with vineyards. Known for its fresh Malvazija whites and bold Teran reds, Istria’s wine scene is said to rival Tuscany with its distinct character.
Beyond wine, visitors can enjoy pristine beaches, truffle hunting, and exploring historical towns. For example, Pula’s Roman amphitheater, which was built between 27 BC and 68 AD, is a highlight of the area. Istria’s proximity to the sea means the cuisine combines Italian and Croatian influences with a strong focus on fresh seafood.
Standout Wineries:
Kozlović Winery: Known for its modern style and commitment to traditional grape varieties.
Roxanich Winery: Specializes in natural and aged wines and has a boutique hotel on-site.
Kabola Winery: Offers amphora-aged wines and stunning views near the Slovenian border.
Pair Istria with this hotel:
Meneghetti Wine Hotel & Winery: This peaceful luxury retreat in Istria is surrounded by vineyards and olive groves. Set in a beautifully restored stone estate, it has 58 elegant rooms, a top-tier restaurant, and a winery known for its award-winning wines and olive oils. A member of Relais & Châteaux, the hotel’s rustic design offers personalized service in a serene countryside setting. Meneghetti is a hidden gem off the beaten path where wine lovers need not leave the premises to enjoy some of Istria’s finest wines.
Best time to visit: May to June or September to October, when the weather is at its most pleasant.
Plovdiv, Bulgaria
As Europe’s oldest continuously inhabited city, Plovdiv offers more than a centuries-old winemaking tradition. In the heart of Bulgaria’s Thracian Valley, this unique wine region is known for its fertile soil and vineyards that date back over 6,000 years.
Beyond the vines, visitors can explore the cobblestone streets, Roman ruins, and the Old Town of Plovdiv, home to colorful 19th-century mansions, the ancient Roman Theater, and the well-preserved Roman Stadium. Don’t miss the Kapana Arts District, a neighborhood filled with galleries, cafés, and contagious energy.
Standout Wineries:
Villa Yustina: Set against the Rhodope Mountains, offering farm-to-table experiences.
Midalidare Estate: Famous for its bold reds and scenic grounds, including a boutique hotel.
Dragomir Winery Estate: A small-production winery with a cult following..
Pair Plovdiv with this hotel:
Hotel Gallery 37: With its historical and central location in Plovdiv’s Old Town, Hotel Gallery 37 is the city’s most important landmark and a designated Architectural and Historical Reserve. Surrounded by remarkable sights, the hotel is just steps from the 1st century Roman Theatre and the historic Yellow School, Bulgaria’s first secondary school, which was founded in 1868.
From the hotel’s garden and balconies, guests can enjoy views of St. Dimitar Church, which dates back over 800 years. Next door is the Klianty House Museum, a beautifully preserved home from the mid-18th century.
Best time to visit: May to October, with wine festivals peaking in early fall, perfect for enjoying the harvest season.
Kakheti, Georgia
Known as the cradle of wine, Kakheti’s 8,000-year-old winemaking tradition still thrives today. This wine region’s mountain backdrop and monasteries provide a unique context for the area’s soulful wines, produced using the traditional qvevri method—a winemaking technique from which wine is fermented and aged in large clay vessels buried underground—thus creating natural, full-bodied and earthy flavors. Visitors to this under-explored wine region will experience Georgia’s colorful history and culture while tasting wines made the same way for millennia.
Standout Wineries:
Pheasant’s Tears: A leader in natural wines using the traditional qvevri fermentation technique.
Shumi Winery: A wine museum and vineyard with an extensive selection of wines.
Château Mukhrani: Fuses history and modernity, producing elegant Georgian wines.
Pair Kakheti with this hotel:
Tsinandali Estate, A Radisson Collection Hotel: Centrally placed in Georgia’s renowned wine country, Tsinandali is a luxurious escape with stunning views of the Caucasus Mountains. This classic hotel has 100 rooms and combines modern design with traditional Georgian elements.
Guests can relax at the rooftop infinity pool, enjoy a selection of fine dining options across various restaurants, and rejuvenate in the full-service spa. With its proximity to notable vineyards and rich cultural history, it’s the perfect choice for those seeking an authentic local experience in Georgia’s premier wine region.
Best time to visit: September and October, coinciding with the Rtveli harvest celebration, which allows visitors to experience Georgia’s most important wine event.
Okanagan Valley, Canada
The Okanagan Valley is one of British Columbia’s top-producing wine regions. It offers world-class wine in spectacular landscapes—from glacial lakes to rolling vineyards against mountain backdrops. This wine region is a year-round destination, with winter skiing and summer water sports. Okanagan wines range from bold reds to crisp whites, and the region is known for producing exceptional varietals like Pinot Noir and Merlot.
Standout Wineries:
Mission Hill Family Estate: Architecturally breathtaking, with panoramic views and top-tier wines.
Burrowing Owl Estate Winery: Eco-conscious winemaking with a restaurant and accommodations.
Tinhorn Creek Vineyards: Known for its great wines and a bonus outdoor amphitheater for summer concerts.
Pair the Okanagan Valley with this hotel:
The Cove Lakeside Resort: This Okanagan lakeside hotel offers a serene escape in the wine country. Located on the peaceful shores of Okanagan Lake, the resort has apartment-style suites with full kitchens, private balconies, and lake or mountain views. Surrounded by lush gardens and walking trails, The Cove feels like a true hideaway—yet it’s just minutes from downtown Kelowna’s vibrant food and wine scene.
Best time to visit: June to September for warm days and lively wine festivals.
Sip, Savor, and Enjoy
At Meneghetti, we feast in the open-air restaurant under a canopy of trees, sampling Croatian delicacies and tasting wines made from grapes grown a few hundred yards from where we sit. The sun is shining, and the breeze is dry. It’s divine.
Lesser-known wine regions offer more than just wine; they provide rare immersive experiences. A way to explore new landscapes, embrace local culture, and sample traditional cuisines. Whether hiking in the Mosel Valley, truffle hunting in Istria, or discovering centuries-old winemaking traditions in Kakheti, each destination promises an adventure beyond the ordinary.
No one is better equipped to help you plan a journey to these off-the-radar wine regions than the team at CIRE. Let them take care of the details. All you’ll have to do is sip, savor, and enjoy.
Jamie Edwards is an avid traveler, travel writer, and photographer. After 25 years of living and traveling around the globe, she launched I am Lost and Found, her adventure/luxury travel website. Jamie’s goal is simple: to inspire travel.
CIRE Travel is a full-service travel agency headquartered in New York, NY. Our expert corporate travel planners, honeymoon travel agents, and luxury travel planners support clients across the country and around the world.